UX Strategy & Discovery
Customer needs, Jobs to Be Done, opportunity identification and prioritization
UX Strategy · Research · Product Discovery
Understanding problems.
Creating value.
I help organizations and teams understand customer needs, identify opportunities, and turn evidence into meaningful products, services, and experiences.
Expertise
UX Research & Insights
Qualitative and quantitative research, synthesis and actionable insights
ResearchOps & Enablement
Practical research processes, knowledge management, tools and methods
Collaboration & Coaching
Workshops, mentoring, knowledge sharing and interdisciplinary collaboration
From understanding to impact.
I combine strategic thinking, design practice, and hands-on research experience — turning ideas and insights into practical approaches, helping people work together, and making customer understanding part of everyday decisions.